Positioning, wine talkers, logos, and scripts for bottle shops, restaurants, and importers.
Not a soft import novelty. A place-first desert estate next to Barossa drinkers.
Changji · Tian Shan Beilu · Xinjiang desert light and cold nights.
Herb, pepper, tannin that holds — for people who already like firm reds.
Dry climate, clean farming. Not a sticker stunt.
Gecko — survives the desert, remembers the ground.
Herb. Pepper. Real tannin.
The house pour. Structure that doesn’t vanish after one sip. Lead with this for Barossa / McLaren Vale drinkers.
Blackberry · plum · plush middle.
China’s grape Australians should learn next. Softer entry — ideal by-the-glass and first discovery.
Smoke · black cherry · clean finish.
Low rain, low disease — organic because the climate allows it. Farming first, medals second.
| SKU | Who for | Staff note |
|---|---|---|
| 01 CMS | First pour · steak nights | DWWA bronze on 2018 cuvée — herbaceous, pepper, structured tannin. |
| 02 Marselan | By-the-glass · curiosity | Say “ask for the Marselan.” Softer than CMS. |
| 03 Organic | Organic shoppers · clubs | Lead with farming; keep awards as proof only. |
Same latitude band as Mediterranean wine country — different desert. Taste first.
That’s the Gobi. Air and food fix it — try with lamb.
North of the Tian Shan. Silk Road, then open the bottle.
You’re paying for discovery and estate farming — not a famous postcode.
印象戈壁 · keep for bilingual packs
Avatars, stickers, coasters, IG
Sell sheets, email, headers
Story-led shelves. Owner tastes with you. One card, three SKUs.
Marselan by the glass. CMS for steak and duck courses.
Not Dan Murphy day one. One partner who owns the Silk Road narrative.
Importers, buyers, sommeliers. Write first — we answer in English or Chinese.
Contact trade → See wines →